Product company & engineering partner

We build software that performs when it matters.

Bending X brings senior product thinking and engineering into one team. Native apps, applied AI and cloud platforms — designed, shipped and operated with real accountability.

FOUNDED BY Former Google Team Lead · Ex Twitter, Trainline & Busuu ↗
Senior team Strategy to production Dubai · Global
IPTVX / APPLE TV Built & operated by Bending X
IPTVX television series interface on Apple TV
PLATFORMNative tvOS
PRODUCTIPTVX
STATUSLive in production

Engineering leadership shaped at Google, Twitter, Trainline & Busuu

iOS & tvOS Android Web Applied AI Cloud platforms

Integrated capabilities

Strategy, product and engineering without the handoffs.

We work from the business problem through architecture, experience and operations. The result is faster decisions, cleaner execution and software built to endure.

01APP

Product & native engineering

Focused digital products engineered around user value, performance and long-term maintainability.

  • Product strategy & UX
  • iOS, tvOS & Android
  • Design systems & web
02AI

Applied AI systems

Intelligent features and workflows grounded in your data, operations and measurable outcomes.

  • AI product features
  • Agents & automation
  • RAG, search & evaluation
03SYS

Platforms & infrastructure

Secure, observable foundations designed to remain reliable as product and organisation grow.

  • System architecture
  • Cloud infrastructure
  • Reliability & operations

Proven in production

We operate the products we build.

IPTVX is where our standards meet reality: native experiences across the Apple ecosystem, continuous releases, infrastructure, support and every difficult edge case in between.

Apple ecosystem Production infrastructure Continuous delivery
Explore IPTVX
IPTVX / ECOSYSTEM Shipping now
IPTVX across Apple TV, iPhone, iPad and Mac

Operating model

Senior people. Direct access. Visible progress.

We integrate with your team, keep decisions close to the work and stay accountable for getting valuable software safely into production.

01 / ALIGN

Define what matters

Clarify the opportunity, constraints and outcomes that make the investment worthwhile.

02 / BUILD

Ship useful increments

Product, design and engineering move together with working software and transparent decisions.

03 / SCALE

Strengthen what works

Launch, observe reality and evolve the product without compromising its foundations.

Build with Bending X

Your next product deserves serious engineering.

Tell us where you are, what needs to change and what success should look like.

Start a conversation